350 Highland Avenue, Santa Cruz, California 95060, Santa Cruz, 95060 - 4 bed, 3 bath
Loading property details...
Santa Cruz, California 95060
This Value-Add Residential Asset is a High-Potential Investment Opportunity, listed at $2,750,000, which aligns with its $2,750,000 Fair Market Value. While the property is priced at market, its Condition Rating of 4 indicates significant potential for forced appreciation through modernization of its 1970s-era interiors. Featuring Panoramic Ocean Views, a private pool and spa, and a massive 20,386 sqft lot, this estate offers a rare lifestyle canvas. It is an ideal acquisition for Value-Add Investors or Owner-Occupants seeking to customize a premier Westside Santa Cruz estate.
Comparables within 1 miles sold in recently
| Address | Sold Price | Beds | Baths | Sq Ft | $/Sqft | Distance |
|---|---|---|---|---|---|---|
★ 350 Highland Avenue Subject | $2,750,000* List Price | 4 | 3 | 2,886 | $953 | - |
A 131 Spring Street Sold | $2,140,000 | 3 | 2 | 1,996 | $1,072 | 0.7 mi |
B 103 Green Street Active | $2,600,000 List Price | 6 | 6 | 2,997 | $868 | 0.3 mi |
* Subject property listed price vs sold prices of comps.
Property is moderate renovation needed.
Built in 1973, the property is significantly dated. The kitchen features 1980s-era oak cabinetry, tile countertops, and fluorescent light boxes, while the living areas show heavy wood paneling and older brickwork. Although functional and equipped with AC, the interior finishes are well over 20-30 years old and require comprehensive cosmetic updates.
The property has a large lot size, which is more than 4 times of its living area. lot size in square feet = 20386, living area = 2886.
The property offers breathtaking, unobstructed views of Monterey Bay, the Santa Cruz skyline, and the coastline extending to Moss Landing, showcased through floor-to-ceiling walls of windows.
Ideally situated in the upper Westside, the home provides exceptional proximity to UCSC, world-class surfing, downtown shops, and Pognic Open Space hiking and biking trails.
Living area discrepancy between mls listing and other public or private record. mls listing living area = 2886, other record living area = 2186. Bedroom count discrepancy between mls listing and other public or private record. mls listing bedroom count = 4, other record bedroom count = 3.
With 90 days on the market and a recent price reduction from the original list price, the property may be facing a disconnect between its unique architectural style and current buyer expectations.
Built in 1973, the home's 'iconic' features such as the spiral staircase and grotto-style kitchen may require significant capital investment to modernize for buyers seeking contemporary aesthetics.
Ocean View Santa Cruz, breathtaking views of the Santa Cruz skyline, and expansive panoramic unobstructed Monterey Bay full ocean view extending to Moss Landing, Monterey, and beyond. Captivating your attention are the Giant Dipper, sailboat races, and colorful scenes of Santa Cruz. Escape to your private hideaway tucked into the upper Westside. A gated entrance driveway, lined with custom exterior lighting, makes a striking statement. This iconic home boasts a great room filled with abundant natural light, floor-to-ceiling walls of windows, sliding glass doors, and high ceilings. Discover the grotto kitchen with an island gas cooktop and formal dining room. The spiral staircase leads to 4 rooms and 2 full bathrooms. A double-sided fireplace is the focal point of the cinema/play or billiard room, 1/2 bath, bar service room, and exclusive wine cellar. The sliding glass double doors lead to the pool, hot tub, sauna, and patio. BBQ entertain or relax while soaking in the ocean view. 2 car garage, pool house, garden, shed, security system, air conditioning, electric gate. Walkway bridge to downtown, shops, restaurants, Holy Cross School, Pognic Open Space hiking and biking trails, UCSC 3 min, Surfing 8 min, downtown 4 min, Urgent care 4 min, access Highway #1,17.
No exterior & parking available.
No sensitive facilities data found.
| Feature | Subject | Average Home |
|---|---|---|
| Beds | 4.0 | 3.0 |
| Baths | 3.0 | 2.0 |
| Square foot | 2,886 | 1,641 |
| Lot Size | 20,386 | 6,229 |
| Price | $2.75M | $1.57M |
| Price per sq ft | $953 | $939 |
| Built year | 1973 | 1978 |
| HOA | $0 | $288 |
| Days on market | 91 | 37 |
Jul 22, 2026
$2,750,000
$2,845,000
-3% Price Drop
Initial Listing
Apr 23, 2026
$2,845,000
Initial Listing