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728 Euclid Street, Santa Monica, California 90402, Santa Monica, 90402 - 7 bed, 5 bath

728 Euclid Street, Santa Monica, California 90402 home-pic-0
ACTIVE$6,400,000
728 Euclid Street, Santa Monica, California 90402
7Beds
5Baths
3,566Sqft
7,508Lot

Price Vs. Estimate

Estimation data not available

Key pros and cons

Top Pros:
Great Schools: Elementary School: Franklin Elementary School (9/10).
Top Cons:
Inconsistent Property Type/Unit Count: The property is described as a '7-Unit Property' but listed as a 'Quadruplex,' which may indicate potential zoning discrepancies or require further clarification.

Compared to the nearby listings

Compared against 0 nearby listings

More Insights

Built in 1925 (100 years old).
Condition: Despite being built in 1925, the property has been 'sensationally redone and reimagined,' with 'two newly constructed in 2025' units and the remaining units 'recently remodeled.' The images confirm this, showcasing fully updated kitchens with modern white shaker cabinets, light countertops, subway tile backsplashes, and new retro-style appliances. Bathrooms feature contemporary dark subway tiles, glass shower enclosures, and modern vanities. Throughout the units, there's new hardwood/laminate flooring, recessed lighting, and fresh paint, indicating all components are new or virtually new, meeting current quality standards with no deferred maintenance.
Year Built
1925
Close
-
List price
$6.4M
Original List price
$6.9M
Price/Sqft
$1,795
HOA
-
Days on market
-
Sold On
-
MLS number
WS25134708
Home ConditionExcellent
Features
Patio
View-

About this home

NORTH OF MONTANA AVENUE (NOMA) Enjoy the good life in this sensationally redone and reimagined beauty located in the highly desirable and exclusive area north of Montana Avenue. Perhaps the most sought after neighborhood in Santa Monica, NOMA is affluent, chic, and beautiful. Enjoy a lifestyle second to none, minutes from the beach in the heart of Santa Monica's premier destination for shopping and dining. Live your best live in the area where celebrities and locals gather to "shop, dine, revive and relax". Just a short jaunt to the beach, NOMA is perfect for anyone with an active lifestyle. There are ample areas to jog, walk and/or bike and take in the beautiful surroundings in the best climate the country has to offer. Gorgeous sunsets and a dream lifestyle await at the NOMA Beach Bungalows. Santa Monica 7-Unit Property – Delivered Vacant – 13 Bedrooms / 8 Baths Outstanding opportunity to purchase a Santa Monica property featuring a detached 3-bedroom, 2-bath front house plus six apartment units—all to be delivered vacant at close of escrow. The six units include two newly constructed in 2025, and the remaining four units and front house have all been recently remodeled. The total unit mix includes four 2-bedroom units, two 1-bedroom units, and the 3-bedroom house—for a combined total of 13 bedrooms and 8 bathrooms across the property Ideal for an owner-user to occupy the front home and rent out the back units, or for a savvy investor to lease all seven units at full market value. Rare Santa Monica asset with flexibility, upside, and immediate rental potential.

Nearby schools

8/10
Roosevelt Elementary School
Public,•K-5•0.4mi
9/10
Franklin Elementary School
Public,•PK-5•0.9mi
5/10
Brentwood Science School
Public,•K-5•1.8mi
8/10
Lincoln Middle School
Public,•6-8•0.5mi
8/10
Santa Monica High School
Public,•9-12•1.6mi

Price History

Date
Event
Price
07/20/21
Sold
$850,000
07/23/20
Sold
$2,850,000
Condition Rating
Excellent
Despite being built in 1925, the property has been 'sensationally redone and reimagined,' with 'two newly constructed in 2025' units and the remaining units 'recently remodeled.' The images confirm this, showcasing fully updated kitchens with modern white shaker cabinets, light countertops, subway tile backsplashes, and new retro-style appliances. Bathrooms feature contemporary dark subway tiles, glass shower enclosures, and modern vanities. Throughout the units, there's new hardwood/laminate flooring, recessed lighting, and fresh paint, indicating all components are new or virtually new, meeting current quality standards with no deferred maintenance.
Pros & Cons

Pros

Great Schools: Elementary School: Franklin Elementary School (9/10).
Premier Location: Located in the highly desirable and exclusive North of Montana Avenue (NOMA) neighborhood in Santa Monica, offering an affluent lifestyle minutes from the beach, premier shopping, and dining.
Multi-Unit Income Potential: A rare 7-unit property featuring a detached 3-bedroom front house and six apartment units, providing significant rental income opportunities.
Delivered Vacant: All seven units will be delivered vacant at close of escrow, allowing for immediate market-rate leasing or owner-occupancy without tenant issues.
Recent Renovations & New Construction: Two units are newly constructed (2025), and the remaining five units (including the front house) have been recently remodeled, minimizing immediate capital expenditure for the buyer.
Flexible Investment Opportunity: Offers versatility for an owner-user to occupy the front home while renting out the other units, or for a savvy investor to lease all units at full market value.

Cons

Inconsistent Property Type/Unit Count: The property is described as a '7-Unit Property' but listed as a 'Quadruplex,' which may indicate potential zoning discrepancies or require further clarification.
High Price Point & Valuation History: The $6.4M list price is a substantial investment, and the significant increase from previous sales ($2.85M in 2020) may require thorough justification of the current valuation, even with renovations.
Lack of Views: Despite its prime coastal location in Santa Monica, the property explicitly states 'View: None,' which could be a drawback for buyers expecting premium ocean or city views in this affluent area.

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